{"id":53175,"date":"2026-04-10T15:36:16","date_gmt":"2026-04-10T13:36:16","guid":{"rendered":"https:\/\/fain.es\/blog\/fain-nor-garen-islatzen-duen-identitatea\/"},"modified":"2026-04-10T15:36:17","modified_gmt":"2026-04-10T13:36:17","slug":"fain-nor-garen-islatzen-duen-identitatea","status":"publish","type":"post","link":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/","title":{"rendered":"FAIN: nor garen islatzen duen identitatea"},"content":{"rendered":"\n<p>Bi hamarkada baino gehiagoz, FAINek identitate bisual sendo eta ezagugarria mantendu zuen. 1989an sortu zenetik, logotipoa <strong>mugimenduaren, modernitatearen eta fidagarritasunaren<\/strong> sinonimoa izan zen. Sektoreko beste eragile batzuek beren markak garai aldakorretara egokitu zituzten bitartean, FAINek berea sendotzea erabaki zuen, funtzionatzen zuen identitate batean oinarrituz.  <\/p>\n\n<p>Baina denborak aurrera egin ahala, galdera gako bat egiten hasi ginen geure buruari: <strong>1989an ginen bezalakoak al gara oraindik?<\/strong> Erantzunak aldatzera eraman gintuen.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Logotipo berria: eguneratze bat baino gehiago, asmoen adierazpen bat<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"767\" src=\"https:\/\/fain.es\/wp-content\/uploads\/2025\/09\/Evolucion_Logotipo_FAIN_14082025_page-0001-1-1-scaled.jpg\" alt=\"FAIN logotipoaren bilakaera\" class=\"wp-image-33946\" srcset=\"https:\/\/fain.es\/wp-content\/uploads\/2025\/09\/Evolucion_Logotipo_FAIN_14082025_page-0001-1-1-scaled.jpg 2560w, https:\/\/fain.es\/wp-content\/uploads\/2025\/09\/Evolucion_Logotipo_FAIN_14082025_page-0001-1-1-768x230.jpg 768w, https:\/\/fain.es\/wp-content\/uploads\/2025\/09\/Evolucion_Logotipo_FAIN_14082025_page-0001-1-1-1536x460.jpg 1536w, https:\/\/fain.es\/wp-content\/uploads\/2025\/09\/Evolucion_Logotipo_FAIN_14082025_page-0001-1-1-2048x613.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p><strong>2015ean,<\/strong> gure identitate bisuala berriro diseinatu genuen, ez bakarrik egiten duguna irudikatzeko, baita <strong>nola egiten dugun eta norentzat egiten dugun ere<\/strong> . Aldatu egin ginen lehendik ginena islatzeko: hurbilagoko, arinagoa, teknologikoki aurreratuagoa den enpresa bat, gure bezeroen esperientziarekin sakonki konprometitua. <\/p>\n\n<p>Harrezkero, gure logotipoak funtsezkoarekiko lotura hori mantendu du, baina modu berrituan egiten du:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Igogailu bateko dei-botoi batean<\/strong> inspiratuta, bidaia bakoitzaren abiapuntua sinbolizatzen du, dena aktibatzen den une hori.<\/li>\n\n\n\n<li>Kanpoko ikurra osatzen duten angelu biribilduekin, <strong>letra-tipo pertsonalizatua, atsegina eta zehatza<\/strong> .<\/li>\n\n\n\n<li><strong>Aureola hori bizia<\/strong> , energia, eskuragarritasuna eta etengabeko presentzia transmititzen dituena, beti zure zerbitzura.<\/li>\n<\/ul>\n\n<p><strong>Ingurune digitaletan, gure teklatuetan, ibilgailuetan, webgunean, aplikazioan&#8230; eta FAIN dagoen edozein lekutan distira<\/strong> egiteko diseinatutako identitatea da.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Gaur egun, gure marka zurekin batera hazten jarraitzen du.<\/strong><\/h2>\n\n<p>Gaur egun, identitate honek bere helburua betetzen jarraitzen du: <strong>nor garen eta zer eskaintzen dugun islatzea<\/strong> . Ez du markaren ikusgarritasuna eta ulermena errazten bakarrik plataforma guztietan, baita bezeroekin eta taldearekin <strong>lotura emozionala indartzen<\/strong> ere. <\/p>\n\n<p>Gure marka ez baita logotipo bat soilik: <strong>zehaztasunez funtzionatzen duen<\/strong> , <strong>azkar erantzuten duen<\/strong> eta <strong>egunero zuretzat dagoen<\/strong> zerbitzu baten promesa da.<\/p>\n\n<p>Gure irudia birdiseinatu dugu, ez gure esentzia.<\/p>\n\n<div class=\"d-none\" id=\"texto-form-campana\" data-campana=\"no\" data-test=\"mio\"><\/div>\n<form id=\"form-cta-lift\" data-tipo=\"landing\" class=\"form-cta-lift-landing-general\">\n\t<div class=\"row text-left\">\n\t\t<div class=\"col-6 form-group px-1 px-md-3 px-1 px-md-3\">\n\t\t\t<label for=\"Lead___FirstName\" class=\"sr-only\">Izena<\/label>\n\t\t\t<input type=\"text\" name=\"Lead___FirstName\" class=\"form-control\" id=\"Lead___FirstName\" placeholder=\"Izena\">\n\t\t<\/div>\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead___LastName\" class=\"sr-only\">Abizenak<\/label>\n\t\t\t<input type=\"text\"\n\t\t\t\tname=\"Lead___LastName\"\n\t\t\t\tvalue=\"\"\n\t\t\t\tsize=\"40\"\n\t\t\t\tclass=\"form-control\"\n\t\t\t\tid=\"Lead___LastName\"\n\t\t\t\tplaceholder=\"Abizenak\">\n\t\t<\/div>\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead___Email\" class=\"sr-only\">Posta elektronikoa<\/label>\n\t\t\t<input type=\"email\" name=\"Lead___Email\" class=\"form-control\" id=\"Lead___Email\" placeholder=\"Posta elektronikoa\">\n\t\t<\/div>\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead___MobilePhone\" class=\"sr-only\">Telefonoa<\/label>\n\t\t\t<input type=\"tel\" name=\"Lead___MobilePhone\" class=\"form-control\" id=\"Lead___MobilePhone\" placeholder=\"Telefonoa\">\n\t\t<\/div>\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead___Funcion__c\" class=\"sr-only\">Zein rolek deskribatzen zaitu hobekien?<\/label>\n\t\t\t<select name=\"Lead___Funcion__c\" class=\"form-control custom-select\" id=\"Lead___Funcion__c\">\n\t\t\t\t<option value=\"\">Zein rolek deskribatzen zaitu hobekien?<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"05\">Atezaina\/Kontzerjea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"AD\">Administratzailea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EM\">Langilea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EX\">Baserritik kanpo.<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MA\">Mantentze-lanak<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PE\">Presidentea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PR\">Jabea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RE\">Harreragilea\/Segurtasun Zaindaria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"SE\">Idazkaria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VE\">Bizilaguna<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"VI\">Lehendakariordea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"XX\">Beste<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"JO\">Gune-kudeatzailea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"RP\">Erosketa arduraduna<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"EO\">Eraikuntza-kudeatzailea<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"DF\">Kudeaketa Teknikoa<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"subtipo__c\" class=\"sr-only\">Aukeratu produktu bat<\/label>\n\t\t\t<select name=\"Subtipo__c\" class=\"form-control custom-select\" id=\"subtipo__c\">\n\t\t\t\t<option value=\"\">Aukeratu produktu bat<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Finca sin ascensor\">Igogailurik gabeko eraikina<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Mantenimiento\">Mantentze-lanak<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Reparaci\u00f3n\">Konponketa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Modernizaci\u00f3n\">Modernizazioa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Sustituci\u00f3n\">Ordezkapena<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Obra nueva\">Eraikuntza berria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Servicios digitales\">Zerbitzu digitalak<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Plataformas\/0,15\/Otros\">Plataformak\/0.15\/Bestelakoak<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Salvaescaleras\">Eskailera-igogailua<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t<div class=\"col-12 form-group\">\n\t\t\t<label class=\"d-none\" for=\"DetallatuconsultaAviso\"><\/label>\n\t\t\t<textarea id=\"DetallatuconsultaAviso\"\n\t\t\t\tname=\"DetallatuconsultaAviso\"\n\t\t\t\tclass=\"form-control campoFormulario\"\n\t\t\t\tplaceholder=\"Mesedez, eman zure kontsultaren xehetasunak.\"><\/textarea>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-12 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead__Direccion\" class=\"custom-direccion-label\">Sartu zure helbidea<\/label>\n\t\t\t<input type=\"text\"\n\t\t\t\tname=\"Lead__Direccion\"\n\t\t\t\tclass=\"form-control d-none\"\n\t\t\t\tid=\"Lead__Direccion\"\n\t\t\t\tplaceholder=\"Sartu zure helbidea\"\n\t\t\t\tautocomplete=\"off\">\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"collapse row\" id=\"collapseDirections\">\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead___Street_Number\" class=\"sr-only\">Atariaren zenbakia<\/label>\n\t\t\t<input type=\"text\"\n\t\t\t\tname=\"Lead___Street_Number\"\n\t\t\t\tclass=\"form-control\"\n\t\t\t\tid=\"Lead___Street_Number\"\n\t\t\t\tplaceholder=\"Atariaren zenbakia\"\n\t\t\t\tautocomplete=\"off\">\n\t\t<\/div>\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead___City\" class=\"sr-only\">Hiria<\/label>\n\t\t\t<input type=\"text\" name=\"Lead___City\" class=\"form-control\" id=\"Lead___City\" placeholder=\"Hiria\" autocomplete=\"off\">\n\t\t<\/div>\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead___State\" class=\"sr-only\">Probintzia<\/label>\n\t\t\t<select name=\"Lead___State\"\n\t\t\t\tclass=\"form-control custom-select\"\n\t\t\t\tid=\"Lead___State\">\n\t\t\t\t<option value=\"\" disabled selected>Aukeratu zure probintzia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Araba\" data-code=\"01\">Araba<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Albacete\" data-code=\"02\">Albacete<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Alacant\" data-code=\"03\">Alacant<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Almeria\" data-code=\"04\">Almeria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Avila\" data-code=\"05\">Avila<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Badajoz\" data-code=\"06\">Badajoz<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Balear Uharteak\" data-code=\"07\">Balear Uharteak<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Bartzelona\" data-code=\"08\">Bartzelona<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Burgos\" data-code=\"09\">Burgos<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"C\u00e1ceres\" data-code=\"10\">C\u00e1ceres<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Cadiz\" data-code=\"11\">Cadiz<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Castell\u00f3\" data-code=\"12\">Castell\u00f3<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Ciudad Real\" data-code=\"13\">Ciudad Real<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Kordoba\" data-code=\"14\">Kordoba<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"A Coru\u00f1a\" data-code=\"15\">A Coru\u00f1a<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Arroa\" data-code=\"16\">Arroa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Girona\" data-code=\"17\">Girona<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Granada\" data-code=\"18\">Granada<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Guadalajara\" data-code=\"19\">Guadalajara<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GIPUTZUA\" data-code=\"20\">GIPUTZUA<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Huelva\" data-code=\"21\">Huelva<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Huesca\" data-code=\"22\">Huesca<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Ja\u00e9n\" data-code=\"23\">Ja\u00e9n<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Lehoia\" data-code=\"24\">Lehoia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Lleida\" data-code=\"25\">Lleida<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Errioxa\" data-code=\"26\">Errioxa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Lugo\" data-code=\"27\">Lugo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Madril\" data-code=\"28\">Madril<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Malaga\" data-code=\"29\">Malaga<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Murtzia\" data-code=\"30\">Murtzia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Nafarroa\" data-code=\"31\">Nafarroa<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Orense\" data-code=\"32\">Orense<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Asturias\" data-code=\"33\">Asturias<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Palentzia\" data-code=\"34\">Palentzia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Las Palmas\" data-code=\"35\">Las Palmas<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Pontevedra\" data-code=\"36\">Pontevedra<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Salamanca\" data-code=\"37\">Salamanca<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Santa Cruz Tenerifekoa \" data-code=\"38\">Santa Cruz Tenerifekoa <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Kantabria\" data-code=\"39\">Kantabria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Segovia\" data-code=\"40\">Segovia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Sevilla\" data-code=\"41\">Sevilla<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Soria\" data-code=\"42\">Soria<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Tarragona\" data-code=\"43\">Tarragona<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Teruel\" data-code=\"44\">Teruel<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Toledo\" data-code=\"45\">Toledo<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Valentzia\" data-code=\"46\">Valentzia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Valladolid\" data-code=\"47\">Valladolid<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Bizkaia\" data-code=\"48\">Bizkaia<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Zamora\" data-code=\"49\">Zamora<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Zaragoza\" data-code=\"50\">Zaragoza<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Ceuta\" data-code=\"51\">Ceuta<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Melilla\" data-code=\"52\">Melilla<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"GIPUZKOA\" data-code=\"53\">GIPUZKOA<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Marketina\" data-code=\"98\">Marketina<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Kargak\" data-code=\"99\">Kargak<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t\t<input type=\"hidden\" name=\"Lead___StateCode\" id=\"Lead___StateCode\" value=\"\">\n\t\t<\/div>\n\t\t<div class=\"col-6 form-group px-1 px-md-3\">\n\t\t\t<label for=\"Lead___PostalCode\" class=\"sr-only\">Posta kodea<\/label>\n\t\t\t<input type=\"text\" name=\"Lead___PostalCode\" class=\"form-control\" id=\"Lead___PostalCode\" placeholder=\"Posta kodea\">\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"row\">\n\t\t<div class=\"col-sm-12 form-check checkbox pl-4 ml-0 ml-md-3 pb-2 text-left\">\n\t\t\t<input type=\"checkbox\" name=\"legal\" value=\"1\" aria-invalid=\"false\" id=\"legal\" class=\"form-check-input\">\n\t\t\t<label for=\"legal\">\n\t\t\t\t<b>ULERTZEN ETA ONARTZEN DUT<\/b> nire datuen tratamendua goian deskribatutako moduan eta Pribatutasun Politikan xehetasun gehiagorekin azaltzen den moduan.\t\t\t<\/label>\n\t\t<\/div>\n\t\t<div class=\"col-sm-12 form-check checkbox pl-4 ml-0 ml-md-3 pb-4 text-left\">\n\t\t\t<input type=\"checkbox\" name=\"informacion\" value=\"1\" aria-invalid=\"false\" id=\"informacion\" class=\"form-check-input\">\n\t\t\t<label for=\"informacion\">Komunikazio komertzialak bidaltzeko <b>BAIMENA EMATEN DUT<\/b>\t\t\t<\/label>\n\t\t<\/div>\n\t\t<input id=\"Lead__Idioma\" type=\"hidden\" name=\"Idioma__c\" value=\"EU\" data-lang=\"EU\">\n\t\t<input type=\"hidden\" name=\"Language\" value=\"EU\">\n\t\t<input type=\"hidden\" name=\"Origin\" value=\"INTERNET: FORMULARIO WEB\">\n\t\t<input type=\"hidden\" name=\"URLWeb\" value=\"fain.es\">\n\t\t<input type=\"hidden\" name=\"Canal__c\" value=\"Web\">\n\t\t<input type=\"hidden\" name=\"Description\" value=\"\">\n\t\t<input type=\"hidden\" name=\"Subject\" value=\"Petici\u00f3n v\u00eda formulario web\">\n\t\t<input type=\"hidden\" name=\"Lead___Country\" value=\"Spain\" id=\"Lead___Country\">\n\t\t<input type=\"hidden\" name=\"Lead___CountryCode\" value=\"ES\" id=\"Lead___CountryCode\">\n\n\t\t<input type=\"hidden\" name=\"action\" value=\"formularioFAIN\" id=\"actionRecaptcha\">\n\t\t<input type=\"hidden\" name=\"token\" value=\"\" id=\"tokenRecaptchaFAIN\">\n\t\t<input type=\"hidden\"\n\t\t\tname=\"validacion\"\n\t\t\tvalue=\"\"\n\t\t\tid=\"validacionRecaptchaFAIN\"\n\t\t\tdata-mensaje=\"Lo sentimos, pero no hemos podido gestionar tu solicitud. Puedes llamarnos y solucionaremos tu consulta\">\n\t\t\t\t\t<input type=\"hidden\" name=\"CASO_OrigenCaso\" value=\"FORMULARIO WEB\">\n\t\t\t<input type=\"hidden\" name=\"CASO_Canal\" value=\"WEB\">\n\t\t\t<input type=\"hidden\" name=\"CASO_OrigenConocimiento\" value=\"FORMULARIO COMERCIAL\">\n\t\t\t<input type=\"hidden\" name=\"LEAD_CanalCandidato\" value=\"FORMULARIO WEB\">\n\t\t\t<input type=\"hidden\" name=\"LEAD_Canal\" value=\"WEB\">\n\t\t\t<input type=\"hidden\" name=\"LEAD_OrigenConocimiento\" value=\"FORMULARIO COMERCIAL\">\n\t\t\t\t<div class=\"col-sm-12 text-center mb-3\">\n\t\t\t<input id=\"btn-submit-form\" type=\"submit\" value=\"Bidali\" class=\"\">\n\t\t\t<button id=\"btn-enviando-form\" type=\"button\" class=\"btn btn-primary d-none\">\n\t\t\t\t<span class=\"spinner-border spinner-border-sm mr-1\" role=\"status\" aria-hidden=\"true\" style=\"width: 1.3rem;height: 1.3rem;\"><\/span>\n\t\t\t\tBidaltzen...\t\t\t<\/button>\n\t\t<\/div>\n\t<\/div>\n<\/form>\n<div class='container-fluid px-0'>\n\t<div class='row'>\n\t\t<div class=\"col-sm-12\">\n\t\t\t<p class=\"infoLegal checkbox m-0 text-left\">\n\t\t\t\t<b>Datuen babesari buruzko oinarrizko informazioa:<\/b> GDPR eta LOPDGDDren arabera, FAIN ASCENSORES SA-k ematen dizkiguzun datuak prozesatuko ditu behar duzun informazioa emateko zurekin harremanetan jartzeko. Zure datuen tratamenduari buruzko informazio gehiago lortzeko eta zure eskubideak erabiltzeko, bisitatu gure <a target=\"_blank\" href=\"https:\/\/fain.es\/eu\/pribatutasun-politika\/\">pribatutasun politika.<\/a> \t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bi hamarkada baino gehiagoz, FAINek identitate bisual sendo eta ezagugarria mantendu zuen. 1989an sortu zenetik, logotipoa mugimenduaren, modernitatearen eta fidagarritasunaren sinonimoa izan zen. Sektoreko beste eragile batzuek beren markak garai aldakorretara egokitu zituzten bitartean, FAINek berea sendotzea erabaki zuen, funtzionatzen zuen identitate batean oinarrituz. Baina denborak aurrera egin ahala, galdera gako bat egiten hasi ginen [&hellip;]<\/p>\n","protected":false},"author":110133,"featured_media":53178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[638],"tags":[639],"class_list":["post-53175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konpromisoak","tag-enpresa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAIN: nor garen islatzen duen identitatea - FAIN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAIN: nor garen islatzen duen identitatea - FAIN\" \/>\n<meta property=\"og:description\" content=\"Bi hamarkada baino gehiagoz, FAINek identitate bisual sendo eta ezagugarria mantendu zuen. 1989an sortu zenetik, logotipoa mugimenduaren, modernitatearen eta fidagarritasunaren sinonimoa izan zen. Sektoreko beste eragile batzuek beren markak garai aldakorretara egokitu zituzten bitartean, FAINek berea sendotzea erabaki zuen, funtzionatzen zuen identitate batean oinarrituz. Baina denborak aurrera egin ahala, galdera gako bat egiten hasi ginen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/\" \/>\n<meta property=\"og:site_name\" content=\"FAIN\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-10T13:36:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T13:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fain.es\/wp-content\/uploads\/2023\/12\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rafael Fern\u00e1ndez Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rafaelman1959\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rafael Fern\u00e1ndez Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/\"},\"author\":{\"name\":\"Rafael Fern\u00e1ndez Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/#\\\/schema\\\/person\\\/22405bd1eb0d2ac04e4b4ad159c33f6d\"},\"headline\":\"FAIN: nor garen islatzen duen identitatea\",\"datePublished\":\"2026-04-10T13:36:16+00:00\",\"dateModified\":\"2026-04-10T13:36:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/\"},\"wordCount\":262,\"image\":{\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fain.es\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg\",\"keywords\":[\"Enpresa\"],\"articleSection\":[\"Konpromisoak\"],\"inLanguage\":\"eu-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/\",\"url\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/\",\"name\":\"FAIN: nor garen islatzen duen identitatea - FAIN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fain.es\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg\",\"datePublished\":\"2026-04-10T13:36:16+00:00\",\"dateModified\":\"2026-04-10T13:36:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/#\\\/schema\\\/person\\\/22405bd1eb0d2ac04e4b4ad159c33f6d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/#breadcrumb\"},\"inLanguage\":\"eu-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fain.es\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg\",\"contentUrl\":\"https:\\\/\\\/fain.es\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg\",\"width\":2500,\"height\":1668,\"caption\":\"Enpresa handi bat, eragin handi bat.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/fain-nor-garen-islatzen-duen-identitatea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/fain.es\\\/eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FAIN: nor garen islatzen duen identitatea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/fain.es\\\/eu\\\/\",\"name\":\"FAIN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fain.es\\\/eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"eu-ES\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fain.es\\\/eu\\\/#\\\/schema\\\/person\\\/22405bd1eb0d2ac04e4b4ad159c33f6d\",\"name\":\"Rafael Fern\u00e1ndez Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d626a919beae27fb77831118e754cbff47bb1fb3c900c081d49e1e7f5d396557?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d626a919beae27fb77831118e754cbff47bb1fb3c900c081d49e1e7f5d396557?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d626a919beae27fb77831118e754cbff47bb1fb3c900c081d49e1e7f5d396557?s=96&d=mm&r=g\",\"caption\":\"Rafael Fern\u00e1ndez Fern\u00e1ndez\"},\"description\":\"Rafael Fern\u00e1ndez Fern\u00e1ndez es Licenciado en Ciencias Econ\u00f3micas y Empresariales por ICADE y Programa de Alta Direcci\u00f3n de Empresas por el IESE, cuenta con m\u00e1s de 35 a\u00f1os de experiencia en el exigente sector de los ascensores.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/rafael-fernandez-fernandez\\\/\",\"https:\\\/\\\/x.com\\\/rafaelman1959\"],\"url\":\"https:\\\/\\\/fain.es\\\/eu\\\/blog\\\/author\\\/rafaelfernandez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FAIN: nor garen islatzen duen identitatea - FAIN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/","og_locale":"eu_ES","og_type":"article","og_title":"FAIN: nor garen islatzen duen identitatea - FAIN","og_description":"Bi hamarkada baino gehiagoz, FAINek identitate bisual sendo eta ezagugarria mantendu zuen. 1989an sortu zenetik, logotipoa mugimenduaren, modernitatearen eta fidagarritasunaren sinonimoa izan zen. Sektoreko beste eragile batzuek beren markak garai aldakorretara egokitu zituzten bitartean, FAINek berea sendotzea erabaki zuen, funtzionatzen zuen identitate batean oinarrituz. Baina denborak aurrera egin ahala, galdera gako bat egiten hasi ginen [&hellip;]","og_url":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/","og_site_name":"FAIN","article_published_time":"2026-04-10T13:36:16+00:00","article_modified_time":"2026-04-10T13:36:17+00:00","og_image":[{"width":2500,"height":1668,"url":"https:\/\/fain.es\/wp-content\/uploads\/2023\/12\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg","type":"image\/jpeg"}],"author":"Rafael Fern\u00e1ndez Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_creator":"@rafaelman1959","twitter_misc":{"Written by":"Rafael Fern\u00e1ndez Fern\u00e1ndez","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/#article","isPartOf":{"@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/"},"author":{"name":"Rafael Fern\u00e1ndez Fern\u00e1ndez","@id":"https:\/\/fain.es\/eu\/#\/schema\/person\/22405bd1eb0d2ac04e4b4ad159c33f6d"},"headline":"FAIN: nor garen islatzen duen identitatea","datePublished":"2026-04-10T13:36:16+00:00","dateModified":"2026-04-10T13:36:17+00:00","mainEntityOfPage":{"@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/"},"wordCount":262,"image":{"@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/#primaryimage"},"thumbnailUrl":"https:\/\/fain.es\/wp-content\/uploads\/2023\/12\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg","keywords":["Enpresa"],"articleSection":["Konpromisoak"],"inLanguage":"eu-ES"},{"@type":"WebPage","@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/","url":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/","name":"FAIN: nor garen islatzen duen identitatea - FAIN","isPartOf":{"@id":"https:\/\/fain.es\/eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/#primaryimage"},"image":{"@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/#primaryimage"},"thumbnailUrl":"https:\/\/fain.es\/wp-content\/uploads\/2023\/12\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg","datePublished":"2026-04-10T13:36:16+00:00","dateModified":"2026-04-10T13:36:17+00:00","author":{"@id":"https:\/\/fain.es\/eu\/#\/schema\/person\/22405bd1eb0d2ac04e4b4ad159c33f6d"},"breadcrumb":{"@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/#breadcrumb"},"inLanguage":"eu-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/"]}]},{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/#primaryimage","url":"https:\/\/fain.es\/wp-content\/uploads\/2023\/12\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg","contentUrl":"https:\/\/fain.es\/wp-content\/uploads\/2023\/12\/WEB_FAIN_EUROFORUMNOV2017_TAMARAARRANZ_035-1.jpg","width":2500,"height":1668,"caption":"Enpresa handi bat, eragin handi bat."},{"@type":"BreadcrumbList","@id":"https:\/\/fain.es\/eu\/blog\/fain-nor-garen-islatzen-duen-identitatea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fain.es\/eu\/"},{"@type":"ListItem","position":2,"name":"FAIN: nor garen islatzen duen identitatea"}]},{"@type":"WebSite","@id":"https:\/\/fain.es\/eu\/#website","url":"https:\/\/fain.es\/eu\/","name":"FAIN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fain.es\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"eu-ES"},{"@type":"Person","@id":"https:\/\/fain.es\/eu\/#\/schema\/person\/22405bd1eb0d2ac04e4b4ad159c33f6d","name":"Rafael Fern\u00e1ndez Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/secure.gravatar.com\/avatar\/d626a919beae27fb77831118e754cbff47bb1fb3c900c081d49e1e7f5d396557?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d626a919beae27fb77831118e754cbff47bb1fb3c900c081d49e1e7f5d396557?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d626a919beae27fb77831118e754cbff47bb1fb3c900c081d49e1e7f5d396557?s=96&d=mm&r=g","caption":"Rafael Fern\u00e1ndez Fern\u00e1ndez"},"description":"Rafael Fern\u00e1ndez Fern\u00e1ndez es Licenciado en Ciencias Econ\u00f3micas y Empresariales por ICADE y Programa de Alta Direcci\u00f3n de Empresas por el IESE, cuenta con m\u00e1s de 35 a\u00f1os de experiencia en el exigente sector de los ascensores.","sameAs":["https:\/\/www.linkedin.com\/in\/rafael-fernandez-fernandez\/","https:\/\/x.com\/rafaelman1959"],"url":"https:\/\/fain.es\/eu\/blog\/author\/rafaelfernandez\/"}]}},"_links":{"self":[{"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/posts\/53175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/users\/110133"}],"replies":[{"embeddable":true,"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/comments?post=53175"}],"version-history":[{"count":1,"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/posts\/53175\/revisions"}],"predecessor-version":[{"id":53181,"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/posts\/53175\/revisions\/53181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/media\/53178"}],"wp:attachment":[{"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/media?parent=53175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/categories?post=53175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fain.es\/eu\/wp-json\/wp\/v2\/tags?post=53175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}